With big names like that beginning to utilize TikTok influencer marketing, we could start seeing more of this in the near future as other brands catch on. TikTok Users are able to like, comment, and share posts directly from their news feed. Read more about https://www.tme.net/blog/promoting-content-tiktok/ here. Similar to Instagram’s explore page, TikTok also has a “For You” feed where users can browse popular posts and follow users that create content the app thinks that particular user may be interested in.
As with any influencer marketing campaign, brands must exercise their best judgment when selecting influencers to represent their brand. Failing to carefully research and vet influencers puts brands at risk of falling short with their TikTok influencer marketing campaigns. Brands should also be familiar with what’s important to influencers in a brand partnership. Measure TikTok Campaign Results – It goes without saying, but executing a campaign without knowing how to measure its performance is futile. Know general benchmarks of strong performance so you can constantly test and optimize your TikTok influencer marketing strategy. If your goal is brand awareness, see how many views the collaboration earns, as well as how much engagement the post generates.
Kyle Dulay is the co-founder of Collabstr, a platform allowing brands to find and hire influencers for various social media sites. TikTok marketing takes some thought, but it’s not rocket science. So even though the purpose of your TikTok business is to market and sell your products, don’t make them the center of attention.
First and foremost, think about your “why” for showing up on these channels. Audiences are flocking to short-form video to see their favorite creators showcase content that is authentic, inspiring, educational, and funny. Leverage this channel to grow your brand voice through product reviews and user-generated content . These tips will set you on the right track to craft an impactful approach for growing your brand awareness on each channel.
Even though the platform allows for 60 seconds, aim for under 30 seconds if possible. According to the latest video marketing statistics, 33% of viewers ditch a video after the first 30 seconds, so this is a good benchmark for length. At this stage of the social media life cycle, TikTok content isn’t super polished.
Read about how other businesses, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies. In fact, half of the viral videos I see on my Twitter feed are from TikTok. Branded Hashtag Challenges are sponsored hashtag challenges that are featured in TikTok’s Discover Page. The ad showed a beautiful full-screen video of their product overlaid with bold text to draw attention. They added a call-to-action to send people to their shopping page.
However, as people have become more skeptical about the inner workings of social networks, most platforms have revealed the basic workings of their algorithms. This makes sense, since the recommendation system is a proprietary technology that helps make each social network unique. No two users will see the same videos on their For You page, and the videos you see might change over time based on your viewing preferences and even your current state of mind. The highly personalized TikTok algorithm that fuels the For You feed is what makes the app so addictive.
What makes Brand Takeovers so enticing for marketers is that TikTok limits the ad type to one brand per day. This means you get eyes on your product without having to vie for attention from other brands. Wildly popular TikTok video, but it’s a success story that proves the power of the platform. With one simple video, you can make an impact that can potentially reverberate across the pop culture spectrum.
One of the first ad units was spotted by Chris Harihar, partner at Crenshaw Communications. Long term sustainability has yet to be proven, but TikTok continues growing rapidly. After surviving last year’s public scrutiny around user privacy concerns, the app’s future looks very promising. Realism and a natural demeanor is expected and preferred – audiences are not expecting a perfect presentation.