Nike is roping in NBA legend LeBron James for a special session on NIKELAND in Roblox to impart lessons on basketball to fans and other visitors as part of efforts to promote the upcoming signature ‘Nike LeBron 19’ colorways.
These lessons help players improve their basketball game in the real world.
The Los Angeles Lakers icon will show a series of new mini-games that will let fans learn the tricks that he uses to leave his opponents dumbfounded on the court.
A virtual version of the ‘Nike LeBron 19’ sneakers will be on James’ feet in Roblox as he goes about the lessons.
Roblox users can visit the NIKELAND showroom to see the LeBron 19s, such as the limited edition ‘Chosen 1’ shoes and the ‘Bron Bites.”
The Chosen 1, which in its tear-away uppers depict James’ journey from Akron, Ohio, to Los Angeles, California as murals, has a bright gold lace strap, midsole speckling, and a solid gray upper.
The Bron Bites is reportedly in white and has graphics of James’ favorite snacks.
While The Chosen 1 will be released only in North America via Nike SNKRS at select retailers, Bron Bites will be released globally.
The Nike and LeBron James partnership in Roblox will continue until February 21.