How Do Social Media Algorithms Work?

Put another way, liking a company that offers flu shots does not translate into getting a flu shot. Control over personal data is becoming increasingly important in today’s online world, where protracted, multilayered data collection is now common. For instance, data brokers aggregate all kinds of personal information—from platforms like Facebook as well as internet shopping sites, store loyalty programs, and even credit card companies.

This adds a nice touch to your Facebook marketing approach, and it creates another point of contact. Facebook algorithm changes that affect how your content and ads are displayed in users’ news feeds. Social media statistics, a typical social media user will, on average, spend roughly two hours on social media every day. Not only is social media data collection concerning, it’s also seemingly inescapable. And it’ll likely continue to be used for ill-purpose for some time yet.

On average, Instagram users share 70 million photos per day and its per-follower engagement is 58 times higher than Facebook and 120 times higher than Twitter. And I’m not just talking about pictures, I’m talking about converting your blog content into long-form Instagram captions. Want proof that so-called ‘social media marketing’ will disappear? Earlier this year, MediaPost named BBDO as the ‘social media agency of the year’ for 2016.

Let’s not forgot about the other major social media platforms such as Pinterest, Snapchat and Twitter. Read more about buy Instagram Followers here. Each have equally astounding statistics that prove their effectiveness when it comes to social marketing advertising. Being on the agency side, Kim works with clients to develop media plans that reach intended audiences and support their respective business objectives. She is responsible for the development and management of digital strategy for client brands.

As Ryan Deiss, CEO of DigitalMarketer, always reminds us, own your audience. Algorithm changes can wipe out your ability to reach your audience on socials. You can’t have all of your eggs in one basket if you plan to have a steady, long-term business. You need to take your engaged audience and move them off of social and into your email list. Social media marketing is a huge opportunity for most businesses. Even the most niche industries can find their customer avatars online.

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