Remember to number the posts so your audience understands that each one is part of a series. Use each photo to illustrate the step, which will help your followers keep up with you as you complete a goal or process. Your software provider may ask you to take additional steps to verify your account. In many cases, you’ll receive an email with a special verification link to confirm these details. After you follow the appropriate steps, you may receive a follow-up email confirming that you are ready to schedule posts on Instagram.
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On average, carousels are the most engaging type of Instagram post, which we talk more about in Tip 4 below. Spread the word about your Instagram channel as far as possible. For instance, promote your Instagram account on Facebook by making an announcement there with a clickable link to your Instagram page.
The mobile-first platform prioritizes users who check their accounts on their phones and tablets, which adds another dimension to the culture. Both giveaways and contests are also great chances to promote user-generated content. Ask your followers to mention your brand or branded hashtag in their entry posts. You’ll get more exposure as well as interest in your digital products. To make the most of your presence on the platform, you shouldn’t post randomly and hope for the best. Instead, you should know the best time to post on Instagram for your industry—and use the Instagram Insight tool to learn about the activity of your audience.
Another way to limit your Instagram ads targeting is to use the EXCLUDE function. When creating a Facebook advertising audience, you can narrow your audience with the AND/OR targeting options. This can be especially relevant when promoting mobile apps or working with SaaS Facebook ads.
There are a ton of Instagram accounts that focus specifically on a single city or state; in addition to photos of popular local spots, they tend to feature experiences or businesses. You might think is a no-brainer for Instagram marketing, but you’d be surprised! A combination of great photography and an action-oriented caption can definitely help you find success with Instagram marketing. A solid, consistent brand strategy for Instagram is to periodically post photos of your products with some additional information in the caption. In each caption, try highlighting the product’s selling points, mention its price and direct people to where they can get it. If you’re looking to grow your Instagram account, a great place to start is your existing customers.
You can connect all your tools to Mailchimp and unlock even more features. With all your data and insights in one place, you can see what’s working best and get recommendations to help you do more of it. Add a personal touch without the personal effort through automated messages that reach your customers at exactly the right moments.
The best time to post on Instagram may not be the same as on Twitter or Facebook, for example. Fortunately, you can use social media tools to help you understand the nuances of your audience, share content at the best times, and extend your social reach. As a follow-up to the last point, accounts with a large number of followers being the best influencers is one of the biggest myths in influencer marketing.
This research can be time-consuming, but it’ll help you build out your target Instagram audience, and run an account that’s relevant and serves your ideal customer base. The goal of your Instagram account is to connect with your followers, who ideally will be the same people or at least largely overlap with your business’s target audience. So understanding your Instagram following offers a great opportunity to get up close and personal with the people you want to engage with and eventually serve as customers. There are three main types of Instagram profiles you can create when it comes to growing your business. Note that for all three of these types, you can set your account to a “Business Profile,” which unlocks some analytics options and a few other little perks.
It will also help you organize your content, making it easily findable and trackable. Remember that Instagram’s algorithm penalizes “spammy” behavior, so vary the number and type of hashtags you use to reduce the chances of this happening. Read more about buy Insta Likes here. A popular look is to reduce highlights and increase the brightness of photos, without touching the colors themselves too much, resulting in a natural look.