7 Exclusive Reasons Why Instagram Is Necessary For Your Marketing Plan

Hashtags are one of the easiest ways to expand your reach quickly on Instagram. Utilize video on your feed- Reels, IG TV, and video posts are such great ways to engage followers. Customers really respond to videos as they’re able to see things in action and in a dynamic and real-life way as opposed to still photos. Videos can be behind-the-scenes or be instructional so you can show clients how to get the most out of your products.

Branded hashtags.These typically include your brand name, a brand tagline, or a branded slogan. Twitter may have invented social media hashtags, but Instagram put them on the map. Instagram hashtags are vital, especially if you want to increase your reach to connect with more members of your target audience. Now you know what to post on Instagram, it’s time to focus on your Instagram ads!

Before you start creating content for Instagram, there are 3 steps you should take to ensure your success on the platform. Instagram Live is a tool that lets you broadcast live video to your audience. One partnership, @coffeenclothes and @Revolve, combined clothes shopping with a pop-up coffee store for a successful offline promotion.

Once you decide what type of content to publish, you need to decide how it’s going to look. As we explain in our post on creating an Instagram aesthetic, color influences buying decisions and brand recognition. If you’re using images other than photos, like infographics or animations, make sure they’re crisp, clear, easy-to read, and eye-catching. For more profile strategies, check out our blog post on how to optimize your Instagram profile for business. But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s.

I mean you can write captions to encourage your audience to take action. The caption can be used for many other reasons as well. Read more about buy IG Followers here. For example, @beardbrand has shared a post that combines their recently launched product with a fun & engaging caption.

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